lv

Flo Kasearu

A Poor Man's World

Videoinstallation


The short film is about shopkeeper’s alternative surviving method in financial crises period. Shopkeeper is keeping the shop functioning by giving unemployed people opportunity not to loose their working habit. She is placing advertisement in a shop window every day inviting unemployed people to come to work as shop-assistances. So in the morning there is always a queue of unemployed people wanting to get the job. Unemployed people have only one day to prove themselves as a shop-assistance.

The actors of film are life size 2D cardboard puppets animated by famous Estonian actors. Emotions in their faces change with the akward expression that cardboard alows. That is to emphasize the fact that a lot of people after degradation of their career and feeling embarrassed and want to escape from the reality by wearing a mask. Two-dimensional actors represent the fragility and evanescence of the financial crisis – cardboard lasts only a short time and also job-wanters work in that particular shop only one (test)day. Even if they are trying to give the best out of themselves the shopkeeper has no intension to hire these people - in the evening she fires them all. But on the next day there is a queue outside the shop again...